Digital transformation, or using technology to improve an enterprise’s performance or reach, is a fairly comprehensive strategic initiative for various enterprises today. High competition, fast growing technologies, and consumer pressures are forcing enterprises to initiate, promote and produce with higher level of agility and creativity than all before. Executives across all industries are going towards digitally innovation to get ahead. The rise of social media marketing is a powerful way that their companies are accelerating their digital transformation.

Social Media’s Business Value in Digital Transformation:

84% of executives rely on social media to make B2B buying decisions; an enterprise cannot ignore the benefits of incorporating social media into change initiatives. For businesses starting digital transformation projects or implementing whole new plan, social media can boost the success of digital progress in numerous ways.

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