Although worldwide quarantine restrictions have been loosened over the past few months, resurgence in COVID-19 cases has led to a new way of measures to prevent the spread of the virus before winter. However, now that scientists have a higher level of knowledge of the nature of the COVID-19, it is more likely that these new rules will be under-served, as they were around the first time – pending any gross overgrowth in numbers.

However, this means that people in lockdown are still searching for content relevant to their current situation. We already discussed what businesses have learned about online marketing through the first phase of the pandemic. The constantly changing state of things should not create hurdles from maintaining something close to the content schedule.

But depending upon the knowledge we have about this virus, and what content strategies have worked during the pandemic, a lot can be done to prepare your business for the winter ahead. Four major points are considered here.

A survey conducted by Mckinsey found that:

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